More than 500 people filled a large conference room at the University Plaza Waterfront Hotel in Stockton today for a free seminar by Facebook Inc. on best practices for small businesses. The two-hour seminar and networking opportunity was made possible through a special partnership with local business organizations.
Facebook Small Business Team Leader Bess Yount surprised the audience with a few facts: Facebook has 1.3 billion users; 128 million people use Facebook daily; 21%of total mobile time is spent on Facebook; and 38% of online purchases are a result of Facebook "shares". "The world is going digital and you need to be online to reach the people trying to find you," said Yount. She illustrated the strategies small businesses can utilize Facebook to bring people to company pages with key objectives being: building awareness; bringing people into a physical store; and increasing online sales. "You can reach the right audience and turn them into loyal customers."