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How to use social media to manage your brand

How to use social media to manage your brand

MODESTO — Social Media is no longer a tool of the future; it’s the here and now. In fact, Adrenna Alkhas, president of the Central Valley Public Relations Organization, says social media is today’s biggest brand management trend.

The most important part of brand management is “consistency in your messaging,” Alkhas said. Everything a company puts out should display the same message. From color schemes, to taglines, to what platforms you use to engage your audience, everything should be synonymous with your message.

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For All Your Septic Needs!
Combining the Best of East & West in the Art & Science of Healing

A conversation with the Stockton Symphony’s Peter Jaffe

A conversation with the Stockton Symphony’s Peter Jaffe

STOCKTON — The Stockton Symphony begins its 88th season Sept. 13 with its performance in collaboration with  Cirque de la Symphonie, which returns for two new performances at Atherton Auditorium on the San Joaquin Delta College campus. The performance combines cirque acrobatics with live orchestra music and proved popular with audiences two years ago.

In addition to its musical contribution to Stockton’s cultural landscape, the symphony helps educate young people in San Joaquin County about music through its two programs, the Steppin’ Out concerts and  Harmony Stockton.

Should you learn to code?

Should you learn to code?

The explosion in web, mobile applications and smart technology has led to an increased interest in computer programming. That interest has prompted many people to ask whether coding is a skill everyone should learn, just like reading or writing.

Former Microsoft executive, Hadi Partovi, is promoting programming as a component of core education, like science and math. He said schools in most states treat computer science as an elective rather than something everyone should learn.

Rising out of the ground again in San Joaquin County - "Spec" buildings!

Rising out of the ground again in San Joaquin County - "Spec" buildings!

The Buzz Oates Group of Companies demonstrated its faith in San Joaquin County and Stockton's economy this morning with a wall-tilting and celebration of the first speculation building since early 2009. Chief Investment Officer Kevin Ramos said the timing is perfect for the construction of this building and they have already received some inquires through their brokerage Jones Lang LaSalle. The 257,000 square foot, Class-A warehouse distribution facility is in the Stockton Airport Business Center. "We haven't' seen anything like this over the last five years," said Ramos. "We have seen the signs that the economy is coming back and Buzz Oates is making the investment now." Robert Taylor, JLL Executive Vice President, said the signs were evident that it was time to start building. "There is a less than eight percent vacancy rate in San Joaquin County right now for Class A high cube warehouse space like this.

Community Sponsors

Combining the Best of East & West in the Art & Science of Healing
For All Your Septic Needs!

VOTE for 'Breakfast in My Neighborhood' in Davis

VOTE for 'Breakfast in My Neighborhood' in Davis

With 'Breakfast in My Neighborhood' News10 viewers get a chance to decide where News10 Mornings Anchor Dan Elliott will be broadcasting live from 5-7 a.m. on Friday, September 12.

The voting starts Friday, September 5 and ends Tuesday, September 9 at 6 p.m.

This week's picks are in Davis and they are:

Caffe Italia

Konditorei

Cast your vote NOW!

The winner will be announced Wednesday, September 10 on News10 Mornings.

Art Break Day

Art Break Day

Last year I discovered Art Break Day, a day where people gather throughout the world to make art for free. The Art Break Day message “art is an essential part of a healthy community and everyone deserves access to it” resonated with me so I contacted the founders of the non-profit Art Is Moving, that conceived Art Break Day in 2011, to register Victory Park as an Art Break Day site.

A wide variety of people came to the first Art Break Day in Stockton, about 100 in all - couples, singles, parents with children, seniors, developmentally disabled, friends, skilled artists and those just wanting to have fun.  What touched me was how grateful everyone was for the opportunity to gather and make art.